UK Cartoon Network Mistakenly Airs Bookmaker Ad
Despite strict rules that govern the airing of gambling ads on tv, the Cartoon Network made a huge faux pas recently when it mistakenly aired an ad for UK bookmaker Coral during a broadcast in the children’s television channel.
The ad that is controversial aired on Turner Broadcasting’s Boomerang channel as well as the Cartoon Network, sparking outrage as the broadcast code strictly forbids the marketing of gambling ‘in or next to programs commissioned for, principally fond of, or likely to appeal particularly to audiences below the age of 18 years,’ therefore minds were positively tumbling whenever the broadcast clearly broke these guidelines.
The station might have maybe been forgiven for their ‘serious breach’ for the rules had the ad aired just once, nevertheless the advertising was broadcast nine times for a Saturday morning back in May of this year, which can be primetime viewing for kids kick-starting some cartoon antics to their weekend.
The Advertising guidelines Agency says that Turner Broadcasting has ‘apologized unreservedly’ for the hiccup, and has now explained that the ad was broadcast, repeatedly, in error.
Action Figure Used
But exactly what’s worse is that the ad that is coral involved one of kids’ most beloved all-time favorite characters and Marvel Comics hero, the Incredible Hulk. This merely provided more ammunition to those whom claim that gambling promotion objectives young ones.